Le Thanh Tiep; Ngo Quang Huan; Tran Thi Thuy Hong - In: Cogent business & management 8 (2021) 1, pp. 1-18
’ purchasing intention (CPI). We use the quantitative technique of Partial Least Squares Structural Equation Modeling (PLS … mediating role of corporate reputation (CR) and customers’ purchasing intention (CPI) as a value-added contribution to this …