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Country of origin effect : looking back and moving forward
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Journal of promotion management : JPM
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Why country of origin still matters in food retailing : implications for promotion management research
Insch, Andrea
;
Cuthbert, Ron
- In:
Country of origin effect : looking back and moving forward
,
(pp. 71-83)
.
2019
Persistent link: https://www.econbiz.de/10012008496
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Why country of origin still matters in food retailing : implications for promotion management research
Insch, Andrea
;
Cuthbert, Ron
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 363-375
Persistent link: https://www.econbiz.de/10011875428
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