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advertising evaluation
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auditive content in commercials
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Journal of food products marketing
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Effects of consumer weight level and advertising appeals on consumer attitude toward food and advertisements
Wei, Yujie
;
Rickard, Mary Kay
;
Brown, Cheryl
- In:
Journal of food products marketing
21
(
2015
)
4
,
pp. 426-441
Persistent link: https://www.econbiz.de/10011432274
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