Falola, Abraham - In: International Journal of Food and Agricultural … 2, 2
factors influencing willingness-to-read food labels in the study area. A total of 120 respondents selected through a … competitors (M = 3.54). Results of the regression analysis revealed that women were more willing to read food labels than men, and … the food planner. However, willingness-to-read food labels by the respondents declined with household size and number of …