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Santos, Manuel Alonso dos
5
Torres-Moraga, Eduardo
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Alguacil, Mario
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Calabuig Moreno, Ferran
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Calabuig-Moreno, Ferran
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Campos, Carlos Pérez
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Guardia, Francisco Rejón
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Ko, Yong Jae
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Mastromartino, Brandon
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Mohammadi, Sardar
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Moreno, Ferran Calabuig
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Navarro-Picado, José F.
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Siani, Mojtaba Ghasemi
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Sánchez-Franco, Manuel J.
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International journal of sports marketing & sponsorship
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International journal of sport management and marketing : IJSMM
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Journal of business research : JBR
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Review of managerial science : RMS
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ECONIS (ZBW)
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1
Effectiveness of sponsoring the video assistant referee system : a comparative exploratory study
Santos, Manuel Alonso dos
;
Sánchez-Franco, Manuel J.
; …
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
2
,
pp. 221-240
Persistent link: https://www.econbiz.de/10014331362
Saved in:
2
Strategies of German Bundesliga and English Premier League clubs for the COVID-19 crisis : the case of international broadcasting fans
Navarro-Picado, José F.
;
Torres-Moraga, Eduardo
; …
- In:
Review of managerial science : RMS
17
(
2023
)
1
,
pp. 209-232
Persistent link: https://www.econbiz.de/10014227156
Saved in:
3
Effectiveness of sponsorship type, sport team identification, team support and congruence
Mohammadi, Sardar
;
Siani, Mojtaba Ghasemi
;
Santos, …
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 188-209
Persistent link: https://www.econbiz.de/10014504967
Saved in:
4
Brand image transfer from team to sponsor : how effective is it to sponsor a football team with little success?
Santos, Manuel Alonso dos
;
Moreno, Ferran Calabuig
; …
- In:
International journal of sport management and marketing …
19
(
2019
)
5/6
,
pp. 371-388
Persistent link: https://www.econbiz.de/10012168852
Saved in:
5
Engagement in sports virtual brand communities
Santos, Manuel Alonso dos
;
Guardia, Francisco Rejón
; …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 273-279
Persistent link: https://www.econbiz.de/10011881786
Saved in:
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