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~subject:"Football"
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Search: subject:"purchasing intention"
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Football
Consumer behaviour
28
Konsumentenverhalten
28
purchasing intention
16
Purchasing intention
12
Online retailing
7
Online-Handel
7
Brand image
6
Markenimage
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Viral marketing
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corporate social responsibility
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E-commerce
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consumer behavior
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trust
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Beziehungsmarketing
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Consumer attitudes
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Consumer motivation
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Customers' purchasing intention
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Firm performance
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Firmenimage
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Fußball
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Chanavat, Nicolas
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Dekhil, Fawzi
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Khammassi, Salma
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Martinent, Guillaume
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International journal of sport management and marketing : IJSMM
1
Journal of strategic marketing
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ECONIS (ZBW)
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Measuring ambush-marketing and sponsorship effects : a football consumer response approach
Chanavat, Nicolas
;
Martinent, Guillaume
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 158-180
Persistent link: https://www.econbiz.de/10012484045
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2
The efficiency of sponsoring vs. ambush-marketing disclosure in terms of attitude and
purchasing
intention
: football - the African Nations Cup 2010
Dekhil, Fawzi
;
Khammassi, Salma
- In:
International journal of sport management and marketing …
17
(
2017
)
3
,
pp. 200-219
Persistent link: https://www.econbiz.de/10011849745
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