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~subject:"Forecasting model"
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Forecasting model
Simulation
4
Brand image
3
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Deutschland
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Germany
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GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
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Höfer, Björn
3
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Jahrbuch der Absatz- und Verbrauchsforschung
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Yearbook of marketing and consumer research
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ECONIS (ZBW)
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Weiterentwicklung der Testmarktsimulation : eine neue Methode für den Verbrauchsgüterbereich
Höfer, Björn
-
2010
Persistent link: https://www.econbiz.de/10003952727
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2
GfK-volumetric price : improving simulated test market methodology
Höfer, Björn
- In:
Yearbook of marketing and consumer research
6
(
2008
),
pp. 25-45
Persistent link: https://www.econbiz.de/10003812332
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3
Der GFK Volumetric Price : Weiterentwicklung der Testmarktsimulation
Höfer, Björn
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
54
(
2008
)
1
,
pp. 4-25
Persistent link: https://www.econbiz.de/10003701312
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