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~subject:"Formalization intent (coercive and enabling controls)"
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Formalization intent (coercive and enabling controls)
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Industrial marketing management : the international journal for industrial and high-tech firms
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Formal control influence on franchisee trust and brand-supportive behavior within franchise networks
Yakimova, Raisa
;
Owens, Martin
;
Sydow, Jörg
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 123-135
Persistent link: https://www.econbiz.de/10011990746
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