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~subject:"France"
~subject:"Japan"
~type_genre:"Case study"
~type_genre:"Guidebook"
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Search: subject_exact:"Internationaler Absatz"
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France
Japan
International marketing
143
Internationales Marketing
143
Deutschland
29
Multinationales Unternehmen
28
Germany
26
Transnational corporation
26
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19
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19
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18
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16
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16
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15
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75
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38
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38
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32
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Buckley, Peter J.
2
Horn, Sierk
2
Aarts, Pieter
1
Arnone, Laurent
1
Breuer, Norbert J.
1
Calpéna, Stéphane
1
Colot, Olivier
1
Croquet, Mélanie
1
De Mente, Boye
1
Geerts, Angy
1
Giroux, Marilyn
1
Guilloux, Véronique
1
Guérin, Laurent
1
Hibino, Shōzō
1
Lazrak, Kaoutar
1
Le Yaouanq, Yves
1
Magee, David
1
McGregor, Lyn
1
Moskowitz, Howard R.
1
Noguchi, Kōichirō
1
Paulus, Klaus
1
Pentina, Iryna
1
Plenert, Gerhard Johannes
1
Pons, Frank
1
Potocki, James
1
Pozniak, Laetitia
1
Rabino, Samuel
1
Richelieu, André
1
Sudo, Akihito
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A Productivity Press book
1
Case studies in Asian management
1
Cases on innovations in educational marketing : transnational and technological strategies
1
Creative marketing for new product and new business development
1
Galileo Business
1
Global journal of business research : GJBR
1
Innovations in international business
1
International journal of business and globalisation : IJBG
1
Journal of international consumer marketing
1
Libres opinions
1
Long range planning : LRP ; international journal of strategic management
1
Market research best practice : 30 visions for the future ; a compilation of discussion papers, case studied and methodologies from ESOMAR
1
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ECONIS (ZBW)
14
Showing
1
-
10
of
14
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date (oldest first)
1
Toyota's global marketing strategy : innovation through breakthrough thinking and Kaizen
Hibino, Shōzō
;
Noguchi, Kōichirō
;
Plenert, Gerhard …
-
2018
Persistent link: https://www.econbiz.de/10011672065
Saved in:
2
Shiseido in China : when politics interferes with business
Lazrak, Kaoutar
- In:
Case studies in Asian management
,
(pp. 67-84)
.
2014
Persistent link: https://www.econbiz.de/10010235395
Saved in:
3
Internationalisation of sports teams brands : the consumers' perspective
Giroux, Marilyn
;
Pons, Frank
;
Richelieu, André
- In:
International journal of business and globalisation : IJBG
11
(
2013
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10009783160
Saved in:
4
Les grandes entreprises et la base de la pyramide : cinq histoires françaises
Calpéna, Stéphane
;
Guérin, Laurent
;
Le Yaouanq, Yves
-
2012
Persistent link: https://www.econbiz.de/10009660252
Saved in:
5
Japanese multinational enterprises in China : successful adaptation of marketing strateagies
Buckley, Peter J.
;
Horn, Sierk
- In:
Innovations in international business
,
(pp. 358-385)
.
2012
Persistent link: https://www.econbiz.de/10009634255
Saved in:
6
Constructing communication strategy : a three-country case study
Rabino, Samuel
;
Moskowitz, Howard R.
;
Paulus, Klaus
; …
- In:
Journal of international consumer marketing
24
(
2012
)
4
,
pp. 232-251
Persistent link: https://www.econbiz.de/10009717332
Saved in:
7
Developing a grassroots cross-cultural partnership to enhance student experiences
Pentina, Iryna
;
Guilloux, Véronique
- In:
Cases on innovations in educational marketing : …
,
(pp. 183-195)
.
2011
Persistent link: https://www.econbiz.de/10009406212
Saved in:
8
Company managed virtual communities in global brand strategy
Arnone, Laurent
;
Colot, Olivier
;
Croquet, Mélanie
; …
- In:
Global journal of business research : GJBR
4
(
2010
)
2
,
pp. 97-112
Persistent link: https://www.econbiz.de/10003955503
Saved in:
9
Japanese multinational enterprises in China : successful adaptation of marketing strategies
Buckley, Peter J.
;
Horn, Sierk
- In:
Long range planning : LRP ; international journal of …
42
(
2009
)
4
,
pp. 495-517
Persistent link: https://www.econbiz.de/10003897281
Saved in:
10
Robot development case examples : the intelligential and functional approaches
Sudo, Akihito
- In:
Creative marketing for new product and new business …
,
(pp. 243-275)
.
2008
Persistent link: https://www.econbiz.de/10003771152
Saved in:
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