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~subject:"France"
~subject:"Markenführung"
~subject:"Market"
~type_genre:"Arbeitspapier"
~type_genre:"No longer published / No longer aquired"
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Comment substituer une marque connue par une nouvelle marque inconnue : les cas bio-Activia et Gemey-Maybelline
Aimé, Isabelle
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Lai, Chantal
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2014
Persistent link: https://www.econbiz.de/10010433538
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Le changement de nom de marque : définition, clarification et proposition d’une typologie
Aimé, Isabelle
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Lai, Chantal
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2014
Persistent link: https://www.econbiz.de/10010433540
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Rapport annuel / Sanofi-Aventis
Sanofi-Aventis <Paris>
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Paris
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2004 -
Persistent link: https://www.econbiz.de/10003275483
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2002(2003) -
Persistent link: https://www.econbiz.de/10001850912
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