Brei, Vinicius; Tadajewski, Mark - In: European Journal of Marketing 49 (2015) 3/4, pp. 327-349
does so by using the social praxeology approach associated with Pierre Bourdieu to study the affirmation and sedimentation … materiality of the products themselves, using these in innovative ways for aesthetic pursuits. The social praxeology approach … philosophical framework – social praxeology – to chart the development, affirmation and exponential growth of the bottled water …