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~subject:"Franchising"
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Franchising
Brand image
5
Brand management
5
Consumer behaviour
5
Konsumentenverhalten
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Markenführung
5
Markenimage
5
Brand
4
Markenartikel
4
satisfaction
4
Beziehungsmarketing
2
Consumption emotions
2
Customer satisfaction
2
Dienstleistung
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Firm performance
2
France
2
Frankreich
2
International franchising
2
Kundenzufriedenheit
2
Lieferantenmanagement
2
Relationship marketing
2
Services
2
Supplier relationship management
2
Unternehmenserfolg
2
mediation effect
2
perceived value
2
ski resorts
2
Adaptation
1
Ambidextrous organization
1
Arbeitszufriedenheit
1
B-to-B-Marketing
1
B2B brand
1
Befragung
1
Betriebliche Wertschöpfung
1
Brand associations
1
Brand benefits
1
Brand defense
1
Brand loyalty
1
Brand passion
1
Brand personality
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Ghantous, Nabil
3
Alnawas, Ibrahim
1
Chameroy, Fabienne
1
Christodoulides, George
1
Das, Shobha S.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of retailing and consumer services
1
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ECONIS (ZBW)
3
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Zooming in on co-creation practices of international franchisors
Ghantous, Nabil
;
Alnawas, Ibrahim
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012490919
Saved in:
2
Franchising brand benefits : an integrative perspective
Ghantous, Nabil
;
Christodoulides, George
- In:
Industrial marketing management : the international …
91
(
2020
),
pp. 442-454
Persistent link: https://www.econbiz.de/10012422299
Saved in:
3
Governance capabilities and relationship performance in international franchising
Ghantous, Nabil
;
Das, Shobha S.
;
Chameroy, Fabienne
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 19-30
Persistent link: https://www.econbiz.de/10011801723
Saved in:
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