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Digitalization and industry 4.0: economic and societal development : an international and interdisciplinary exchange of views and ideas
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Data-driven marketing as a part of a business strategy of Kazakhstani franchise companies
Yerimpasheva, Aida T.
;
Balgabayeva, Zarema B.
- In:
Digitalization and industry 4.0: economic and societal …
,
(pp. 333-347)
.
2020
Persistent link: https://www.econbiz.de/10013190347
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