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Brand heritage across cultures : U.S.A., France and South Korea
Pecot, Fabien
;
Rose, Gregory
;
Merchant, Altaf
;
Choi, Sunmee
- In:
The journal of brand management : an international journal
30
(
2023
)
1
,
pp. 49-60
Persistent link: https://www.econbiz.de/10013493085
Saved in:
2
Money meanings among French and American adolescents
Rose, Gregory
;
Bakir, Aysen
;
Gentina, Elodie
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 364-375
Persistent link: https://www.econbiz.de/10011553760
Saved in:
3
How national culture impacts teenage shopping behavior : comparing French and American consumers
Gentina, Elodie
;
Butori, Raphaëlle
;
Rose, Gregory
; …
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 464-470
Persistent link: https://www.econbiz.de/10010362109
Saved in:
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