Tae-Kyun, Kim; Hyun-Ji, Lee; Na-Kyoung, Hong - Agricultural and Applied Economics Association - AAEA - 2011
Korean consumers' willingness to accept (WTA) for GM food are studied in this paper. This study compares hypothetical and nonhypothetical responses to choice experiment questions. We test for hypothetical bias in a choice experiment involving GM rice with differing characteristic attributes and...