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~subject:"Germany"
~subject:"Internet marketing"
~subject:"Online-Handel"
~type_genre:"Book section"
~type_genre:"Ratgeber"
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Germany
Internet marketing
Online-Handel
Fashion
347
Mode
346
Textile distribution
143
Textilhandel
143
Bekleidungsindustrie
133
Clothing industry
133
Consumer behaviour
95
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95
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62
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62
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61
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61
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38
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Mahrdt, Niklas
2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Bug, Peter
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Institut des Deutschen Textileinzelhandels <Köln>
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Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
4
11 Fallstudien von Handelsunternehmen
3
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
Advanced digital marketing strategies in a data-driven era
2
BTE-Fachdokumentation
2
Building corporate identity, image and reputation in the digital era
2
Faszination Handel : 50 Jahre Saarbrücker Handelsforschung
2
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
2
Sustainable Luxury : An International Perspective
2
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Approaches to corporate social responsibility : knowledge, values, and actions
1
Auf dem Weg zur Arbeit 4.0 : Innovationen in HR
1
Beiträge zur Theorie der Unternehmung : Horst Albach zum 80. Geburtstag
1
CSR und Brand Management : Marken nachhaltig führen
1
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
1
CSR und Social Media : unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln
1
Cases on the resurgence of emerging businesses
1
Contemporary case studies on fashion production, marketing and operations
1
Contemporary management and global leadership for sustainability
1
Das Internet der Zukunft : bewährte Erfolgstreiber und neue Chancen ; Wolfgang Fritz zum 60. Geburtstag
1
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die Beschleunigungsfalle oder der Triumph der Schildkröte
1
Digital Controlling & Simple Finance : die Zukunft der Unternehmenssteuerung
1
Digital and social media marketing : a results-driven approach
1
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
1
Doing business in the MENA region : insights from the EFMD case writing competition
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
E-business : state of the art of ICT based challenges and solutions
1
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
1
Fallstudien zum internationalen Management, International Trade : 14 Fallstudien
1
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
1
Führungsverantwortung - bewährte oder innovative Managementmethoden? : Tagungsband
1
Geutebrück, Rolls Royce/Liebherr, Mustang, Roto Frank, Heinrich Wilke, Vapiano, STIHL, Carl Zeiss, Herrenknecht
1
Grössenmanagement und kundenorientierte Restrukturierung : Wege in neue Strukturen aus der Perspektive von Industrie und Handel
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Handbuch Gewerbe- und Spezialimmobilien
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
1
International business : new challenges, new forms, new perspectives
1
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ECONIS (ZBW)
73
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73
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1
CSR transparency in online
fashion
retail and its impact on consumers' perceived value
Szőcs, Ilona
;
Schubert, Hannah
- In:
Approaches to corporate social responsibility : …
,
(pp. 108-125)
.
2023
Persistent link: https://www.econbiz.de/10014521407
Saved in:
2
Influencer marketing and consumer behaviour : insights into the effectiveness of
fashion
influencers' sponsored content on Instagram
Pegan, Giovanna
;
Verginella, Chiara
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 155-184)
.
2024
Persistent link: https://www.econbiz.de/10014529070
Saved in:
3
The distributed creative brand image : integrating digital influencer collaboration into omnichannel marketing communication
Kallevig, Annette
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 249-270)
.
2024
Persistent link: https://www.econbiz.de/10014529112
Saved in:
4
Chinese consumer attitudes towards second-hand luxury
fashion
and how social media eWoM affects decision-making
Boardman, Rosy
;
Zhou, Yuping
;
Guo, Yunshi
- In:
Sustainable Luxury : An International Perspective
,
(pp. 241-269)
.
2022
Persistent link: https://www.econbiz.de/10013362673
Saved in:
5
The rise of virtual representation of
fashion
in marketing practices : how it can encourage sustainable luxury
fashion
consumption
Zhou, Shuang
;
Baek, Eunsoo
;
Jang, Juyeun
- In:
Sustainable Luxury : An International Perspective
,
(pp. 217-292)
.
2022
Persistent link: https://www.econbiz.de/10013362686
Saved in:
6
South Africa : a snapshot of contemporary
fashion
retail
Nimo, Ken Kweku
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 189-212)
.
2023
Persistent link: https://www.econbiz.de/10013543396
Saved in:
7
Helping online
fashion
customers help themselves : personalised recommender systems
Pereira, Artur M.
;
Barros Costa, Evandro de
;
Vieira, Thales
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 17-33)
.
2023
Persistent link: https://www.econbiz.de/10013542055
Saved in:
8
Social shopping : implications for store retailing
Siddiqui, Noreen
- In:
New perspectives on critical marketing and consumer society
,
(pp. 113-128)
.
2021
Persistent link: https://www.econbiz.de/10012498078
Saved in:
9
How the digital environment and its user experience effects the customer's perception of luxury brands and co-creation of brand value
Richards-Carpenter, Nastaran Norouzi
;
Grantz, Thimo
- In:
Building corporate identity, image and reputation in …
,
(pp. 487-514)
.
2022
Persistent link: https://www.econbiz.de/10012609421
Saved in:
10
Ethical AI integration in marketing strategies for sustainable e-commerce
fashion
designing
Rana, Nirbhay
- In:
Contemporary management and global leadership for …
,
(pp. 218-233)
.
2024
Persistent link: https://www.econbiz.de/10014532604
Saved in:
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