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Germany
Lebensmittelhandel
5
Consumer behaviour
4
Food trade
4
Konsumentenverhalten
4
E-commerce
3
Electronic Commerce
3
Online retailing
3
Online-Handel
3
Retail
3
Brand
2
Brand management
2
Deutschland
2
Einzelhandel
2
Food retailing
2
Handelsmarke
2
Lebensmitteleinzelhandel
2
Markenartikel
2
Markenführung
2
National brands
2
Online grocery shopping
2
Retail trade
2
Store brand
2
e-commerce
2
Bibliometrics
1
Bibliometrie
1
Big event
1
Brand loyalty
1
Branding
1
CMA 3.0
1
Competition
1
Comprehensive Meta-Analysis 3.0
1
Consumer behavior
1
Coronavirus
1
Datenschutz
1
Dekomposition
1
Deregulation
1
Deregulierung
1
Digital Transformation
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Digitale Spachassistenten
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Arbeitspapier
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Graue Literatur
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German
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Brüggemann, Philipp
2
Olbrich, Rainer
2
Springer-Norden, Mona R.
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Forschungsberichte aus dem Lehrstuhl für Betriebswirtschaftslehre, insb. Marketing : Forschungsbericht
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ECONIS (ZBW)
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Zur kompetitiven Steuerung der Marktanteile von Hersteller- und Handelsmarken : eine empirische Analyse in ausgewählten Betriebsformen des deutschen Lebensmittelhandels
Brüggemann, Philipp
;
Olbrich, Rainer
-
2021
Persistent link: https://www.econbiz.de/10012697110
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Der Einsatz von Produktdifferenzierung − ein neues Messinstrumentarium zur Messung von Markentreue
Olbrich, Rainer
;
Springer-Norden, Mona R.
;
Brüggemann, …
-
2021
Persistent link: https://www.econbiz.de/10012697111
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