Nördinger, Susanne; Desjardins, Christoph - In: Journal of Applied Leadership and Management 8 (2020), pp. 152-171
Research questions: How relevant is it for German B2B companies to use social media within marketing? What are the … effects of social media usage in German B2B companies and how are they related to specific usage methods of social media? Are … there differences in the importance of social media between larger and smaller German B2B companies? Methods: A survey about …