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~subject:"Geschäftsmodell"
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Geschäftsmodell
B-to-B-Marketing
6
Business-to-business marketing
6
Case study
4
Selling
4
Solution business
4
Verkauf
4
Bundling strategy
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Business model
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Leistungsbündel
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Lieferantenmanagement
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Servitization
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Supplier relationship management
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Advanced services
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B2B
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Beziehungsmarketing
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Customer value
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Experiment
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Kundenwert
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Organisatorischer Wandel
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Relationship marketing
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Sales
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Salespeople
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Theorie
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Theory
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Value-based selling
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Absatz
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Boundary decision
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Business development
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Business services
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Business-to-business
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Salonen, Anna
2
Hacklin, Fredrik
1
Nenonen, Suvi
1
Saglam, Onur
1
Storbacka, Kaj
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Windahl, Charlotta
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of service management
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ECONIS (ZBW)
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Servitization as reinforcement, not transformation
Salonen, Anna
;
Saglam, Onur
;
Hacklin, Fredrik
- In:
Journal of service management
28
(
2017
)
4
,
pp. 662-686
Persistent link: https://www.econbiz.de/10011731216
Saved in:
2
Solution business models : transformation along four continua
Storbacka, Kaj
;
Windahl, Charlotta
;
Nenonen, Suvi
; …
- In:
Industrial marketing management : the international …
42
(
2013
)
5
,
pp. 705-716
Persistent link: https://www.econbiz.de/10010211439
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