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Geschäftsmodell
capacity to aspire
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Journal of international consumer marketing
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An exploratory investigation of aspirational consumption at the bottom of the pyramid
Gupta, Shruti
;
Srivastav, Pratish
- In:
Journal of international consumer marketing
28
(
2016
)
1
,
pp. 2-15
Persistent link: https://www.econbiz.de/10011459939
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