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Kalwani, Manohar U.
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Dada, Maqbool
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Marketing letters : a journal of research in marketing
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Paper / Institute for Research in the Behavioral, Economic, and Management Sciences, Krannert Graduate School of Management, Purdue University
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ECONIS (ZBW)
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"See your doctor" : the impact of direct-to-consumer advertising on patients with different affliction levels
Liu, Qiang
;
Liu, Hongju
;
Kalwani, Manohar U.
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10012229423
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2
The impact of waiting time guarantees on customers' waiting experiences
Kumar, Piyush
;
Kalwani, Manohar U.
;
Dada, Maqbool
-
1997
Persistent link: https://www.econbiz.de/10000971319
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