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~subject:"Glück"
~subject:"Konsumentenverhalten"
~type_genre:"Collection of articles written by one author"
~type_genre:"Konferenzbeitrag"
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Emotional branding
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Emotionale Werbung
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Designing and communicating experience
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A thematic exploration of strong emotional appeals based on evolutionary psychology
D'Hooge, Serena C.
;
Vyncke, Patrick
- In:
Designing and communicating experience
,
(pp. 119-135)
.
2021
Persistent link: https://www.econbiz.de/10012648278
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Customer happiness : essays on happiness and its relation to comsumption
Niedermeier, Anna
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2015
Persistent link: https://www.econbiz.de/10013427492
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