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~subject:"Glaubwürdigkeit"
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Search: subject:"Electronic word-of-mouth (eWOM)"
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Glaubwürdigkeit
Viral marketing
78
Virales Marketing
78
Consumer behaviour
62
Konsumentenverhalten
61
Social Web
47
Social web
47
Internet marketing
45
Online-Marketing
45
Electronic word-of-mouth (eWOM)
19
Electronic word of mouth (eWOM)
18
Online retailing
18
Online-Handel
18
E-commerce
14
Electronic Commerce
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electronic word of mouth (eWOM)
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Brand image
12
electronic word-of-mouth (eWOM)
12
Markenimage
11
Internet
10
Beziehungsmarketing
9
Relationship marketing
9
Data Mining
8
Data mining
8
Online reviews
8
Brand management
7
Markenführung
7
Tourism
7
Tourismus
7
social media
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Customer satisfaction
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Electronic Word of Mouth (eWOM)
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Gastronomie
6
Kundenzufriedenheit
6
Restaurant industry
6
Credibility
5
Electronic Word-of-Mouth (eWOM)
5
Hotel industry
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MacMillan, Amy
2
Mumuni, Alhassan G.
2
O'Reilly, Kelley
2
Abu Bakar bin Abdul Hamid
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Chu, Shu-Chuan (Kelly)
1
Cowley, Scott
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Dwivedi, Yogesh Kumar
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Ismagilova, Elvira
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Kelley, Brett
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Kim, Hyejin
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Kim, Yoojung
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Lancendorfer, Karen M.
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Rana, Nripendra P.
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Journal of internet commerce
2
International journal of advertising : the review of marketing communications
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International journal of economic research
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Journal of retailing and consumer services
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ECONIS (ZBW)
5
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When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
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2
Online product review impact : the relative effects of review credibility and review relevance
Mumuni, Alhassan G.
;
O'Reilly, Kelley
;
MacMillan, Amy
; …
- In:
Journal of internet commerce
19
(
2020
)
2
,
pp. 153-191
Persistent link: https://www.econbiz.de/10012258242
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3
The effect of characteristics of source credibility on consumer behaviour : a meta-analysis
Ismagilova, Elvira
;
Slade, Emma
;
Rana, Nripendra P.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171978
Saved in:
4
Direction for future research in eWOM : issues of credibility format and impact
Shamim Ahmed Khan
;
Siti Rahayu Hussin
;
Abu Bakar bin …
- In:
International journal of economic research
15
(
2018
)
2
,
pp. 329-341
Persistent link: https://www.econbiz.de/10011992649
Saved in:
5
Extending our understanding of eWOM impact : the role of source credibility and message relevance
O'Reilly, Kelley
;
MacMillan, Amy
;
Mumuni, Alhassan G.
; …
- In:
Journal of internet commerce
15
(
2016
)
2
,
pp. 77-96
Persistent link: https://www.econbiz.de/10011636443
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