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~subject:"Global and local brands"
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Global and local brands
Brand management
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Journal of Indian business research
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Brand analysis of global and local banks in India : a study of young consumers
Srivastava, Ankur
;
Kumar, Dipanjan
- In:
Journal of Indian business research
8
(
2016
)
1
,
pp. 4-18
Persistent link: https://www.econbiz.de/10011659832
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2
Consumer-based brand equity and status-seeking motivation for a global versus local brand
School of Marketing
product category. Originality/value – This empirical research explores how global and
local
brands
may compete with each other …
Persistent link: https://www.econbiz.de/10009480131
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