Hadengue, Marine; de Marcellis-Warin, Nathalie; Warin, … - In: International Journal of Emerging Markets 12 (2017) 2, pp. 142-182
Purpose Interest in reverse innovation (RI) is increasing. According to the authors’ review, more than 350 reliable sources (scientific publications, academic books and working papers) examine or at least discuss the concept. As RI gains popularity among academic authors, some discrepancies...