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Customer
portfolio
management
(CPM) for improved customer relationship management (CRM) : are your customers platinum, gold, silver, or bronze?
Thakur, Ramendra
;
Workman, Letty
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4095-4102
Persistent link: https://www.econbiz.de/10011553927
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