//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Government"
~type_genre:"Case study"
~type_genre:"Hochschulschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Government
Marketingmanagement
1,549
Marketing management
1,482
Theorie
567
Theory
567
Deutschland
559
Germany
542
Marketing
342
Consumer behaviour
168
Konsumentenverhalten
168
Beziehungsmarketing
162
Relationship marketing
160
Strategisches Management
124
Erfolgsfaktor
85
Marktforschung
80
USA
79
United States
78
Wettbewerbsstrategie
78
Market research
76
Marketingstrategie
75
Unternehmen
71
Brand management
70
Markenführung
70
Competitive strategy
69
Internationales Marketing
68
Success factor
68
Kommunikationspolitik
66
International marketing
64
Welt
63
World
63
Kommunikation
61
Öffentlichkeitsarbeit
58
Public relations
57
Innovation
54
Innovationsmanagement
52
Lieferantenmanagement
52
Supplier relationship management
52
Distribution channel
50
Innovation management
50
Vertriebsweg
50
KMU
49
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Case study
Hochschulschrift
Article in journal
4
Aufsatz in Zeitschrift
4
Aufsatz im Buch
1
Book section
1
Fallstudie
1
Language
All
English
1
Author
All
Jocz, Katherine E.
1
Quelch, John A.
1
Published in...
All
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Government adoption of sales promotions : an initial appraisal
Quelch, John A.
;
Jocz, Katherine E.
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
2
,
pp. 189-203
Persistent link: https://www.econbiz.de/10008759851
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->