Tilikidou, Irene; Delistavrou, Antonia - In: EuroMed Journal of Business 10 (2015) 3, pp. 285-296
the factors able to affect it; and to explore the number and the size of green hotels’ customers segments. Design … Behaviour. Practical implications – Communication strategy of green hotels should utilize important people’s suggestions …. Targets should be persuaded that green hotels are neither more expensive nor more difficult to find. Travel searching engines …