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~subject:"Green brand image"
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Green brand image
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Umweltbewusstsein
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green brand equity
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green satisfaction
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green trust
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Antecedents of
Green
Brand
Equity
: An Integrated Approach
Ng, Pui
;
Butt, Muhammad
;
Khong, Kok
;
Ong, Fon
- In:
Journal of Business Ethics
121
(
2014
)
2
,
pp. 203-215
credibility does have a significant influence on generating a greener image, green perceive value and
green
brand
equity
…
Persistent link: https://www.econbiz.de/10010868337
Saved in:
2
Antecedents of
green
brand
equity
: an integrated approach
Pui Fong Ng
;
Butt, Muhammad Mohsin
;
Kok Wei Khong
;
Fon …
- In:
Journal of business ethics : JOBE
121
(
2014
)
2
,
pp. 203-215
Persistent link: https://www.econbiz.de/10010363440
Saved in:
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