Chen, Yu-Shan; Lin, Chang-Liang; Chang, Ching-Hsun - In: Quality & Quantity: International Journal of Methodology 48 (2014) 5, pp. 2411-2425
green perceived quality and green satisfaction. The research object of this study focuses on Taiwanese consumers who have … proves that greenwash negatively impacts green perceived quality and green satisfaction which would positively influence … green WOM. This study demonstrates that green perceived quality and green satisfaction mediate the negative relationship …