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Presciption drug communication strategies : a comparative analysis of physician attitudes in Europe, the Middle East, and the Far East
Reast, Jon D.
;
Lindgreen, Adam
;
Palihawadana, Dayananda
; …
- In:
Journal of marketing management : MM
27
(
2011
)
3/4
,
pp. 336-360
Persistent link: https://www.econbiz.de/10008990560
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