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~subject:"Großbritannien"
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Großbritannien
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higher education marketing
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university
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Journal of marketing for higher education
1
Marketing intelligence & planning
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ECONIS (ZBW)
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Social media's use in postgraduate students' decision-making journey : an exploratory study
Galan, Mianda
;
Lawley, Meredith
;
Clements, Michael P.
- In:
Journal of marketing for higher education
25
(
2015
)
2
,
pp. 287-312
Persistent link: https://www.econbiz.de/10011497301
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2
Universities and export market orientation : an exploratory study of UK post-92 universities
Asaad, Yousra
;
Melewar, T. C.
;
Cohen, Geraldine
; …
- In:
Marketing intelligence & planning
31
(
2013
)
7
,
pp. 838-856
Persistent link: https://www.econbiz.de/10010227489
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