Goncalo, Jack A.; Duguid, Michelle M. - In: Organizational Behavior and Human Decision Processes 118 (2012) 1, pp. 14-23
Adopting a person by situation interaction approach, we identified conditions under which conformity pressure can either stifle or boost group creativity depending on the joint effects of norm content and group personality composition. Using a 2×2×2 experimental design, we hypothesized and...