Chen, Sheng-Hung; Chen, Hsin-Fan; Wang, Hui-Cheng - European Association of Agricultural Economists - EAAE; … - 2010
investigate whether health claims as attributes would influence consumer’s choice behavior. From 1 July to 31 August 2005, 620 … standard that health claims have positive influence on higher likelihood of purchasing tea drinks. In addition, consumer … price and purchasing intention. It is found that respondents preferred to tea drinking products with health claims. This …