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~subject:"Herkunftsbezeichnung"
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Herkunftsbezeichnung
Tourism
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Tourismus
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Holiday behaviour
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Urlaubsverhalten
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Consumer behaviour
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Konsumentenverhalten
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Cluster analysis
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Clusteranalyse
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Customer satisfaction
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Fuzzy sets
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Fuzzy-Set-Theorie
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Kundenzufriedenheit
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Italien
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Italy
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Museum
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double-hurdle model
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spending behaviour
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China
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Fuzzy clustering
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Beschwerdemanagement
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Brand
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Brand image
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Complaint management
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Credibility
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Designation of origin
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Dienstleistungsqualität
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Econometric modelling
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Glaubwürdigkeit
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Markenartikel
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Markenführung
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Checchinato, Francesca
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Disegna, Marta
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Vescovi, Tiziano
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
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The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 160-165
Persistent link: https://www.econbiz.de/10011891430
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2
Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 409-421
Persistent link: https://www.econbiz.de/10010408599
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