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~subject:"Hindustan Lever Ltd. <Bombay>"
~type_genre:"Case study"
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Hindustan Lever Ltd. <Bombay>
Consumer goods industry
69
Konsumgüterindustrie
69
Deutschland
15
Germany
15
Multinationales Unternehmen
15
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Lieferantenmanagement
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Supplier relationship management
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Procter & Gamble Company
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Innovationsmanagement
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Theorie
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Theory
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Indien
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Strategisches Management
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Unilever PLC <London>
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World
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Competitive strategy
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Corporate Social Responsibility
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Corporate social responsibility
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Inter-firm cooperation
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Takeover
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Case studies on MNCs in India
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MNCs in India : issues and challenges
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ECONIS (ZBW)
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Unilever India in 2004 : in search of a growth strategy
In:
Case studies on MNCs in India
,
(pp. 63-80)
.
2007
Persistent link: https://www.econbiz.de/10003737783
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Unilever in India : rural marketing initiatives
In:
Case studies on MNCs in India
,
(pp. 141-161)
.
2007
Persistent link: https://www.econbiz.de/10003737795
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3
Unilever in India : building and nurturing brands
In:
Case studies on MNCs in India
,
(pp. 183-220)
.
2007
Persistent link: https://www.econbiz.de/10003737799
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4
Unilever in India : managing brand extensions
In:
Case studies on MNCs in India
,
(pp. 221-244)
.
2007
Persistent link: https://www.econbiz.de/10003737800
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Unilever in India: in search of growth
In:
MNCs in India : issues and challenges
,
(pp. 170-186)
.
2006
Persistent link: https://www.econbiz.de/10003733201
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