//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Hochschullehrer"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Stevens, Robert E."
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Hochschullehrer
Marketing
8
Market research
7
Marktforschung
7
USA
7
Advertising
6
Marketing management
6
Marketingmanagement
6
United States
6
Werbung
6
Consumer behaviour
4
Konsumentenverhalten
4
Marketingforschung
4
Advertising effects
3
Theorie
3
Theory
3
Werbewirkung
3
Arzneimittel
2
Dienstleistungsmarketing
2
Einzelhandelsbetrieb
2
Higher education staff
2
Marketing research
2
Marketing theory
2
Marketingtheorie
2
Pharmaceuticals
2
Reputation
2
Services marketing
2
marketing professionals
2
Accounting
1
Advertising regulation
1
Auslandsinvestition
1
Befragung
1
Betriebsrechnungswesen
1
Betriebswirtschaftliche Entscheidung
1
Betriebswirtschaftslehre
1
Business economics
1
Church marketing
1
Commercial law
1
Conference marketing
1
Consumer attitudes
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Clow, Kenneth E.
2
Stevens, Robert E.
2
Mawer, William T.
1
McConkey, C. William
1
Silver, Lawrence S.
1
Published in...
All
Journal of business and economic perspectives
1
Journal of education for business
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marketing professors’ perspectives on the cost of college textbooks : a pilot study
Silver, Lawrence S.
;
Stevens, Robert E.
;
Clow, Kenneth E.
- In:
Journal of education for business
87
(
2012
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10009501789
Saved in:
2
Differences in business law professors and other business professors' criteria for textbook adoptions : a pilot study
Stevens, Robert E.
;
Clow, Kenneth E.
;
Mawer, William T.
; …
- In:
Journal of business and economic perspectives
34
(
2008
)
2
,
pp. 122-134
Persistent link: https://www.econbiz.de/10003865830
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->