Chan, Chung-Shing; Marafa, Lawal M. - In: Journal of Place Management and Development 9 (2016) 3, pp. 289-312
Purpose This paper aims to connect green spaces with city branding by introducing a proposed Green (Resource) Brand Hexagon (GBH). Design/methodology/approach This study empirically tested the principles of the GBH with samples of Hong Kong residents ( n = 301) and visitors ( n = 395). Surveys...