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~subject:"Hong Kong"
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Search: subject_exact:"Markentransfer"
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Hong Kong
Markentransfer
579
Brand extension
537
Brand management
346
Markenführung
346
Konsumentenverhalten
317
Consumer behaviour
315
Brand image
264
Markenimage
264
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108
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106
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64
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45
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43
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38
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35
Marketingmanagement
35
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30
brand extension
29
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28
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26
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26
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Choi, Tsan-Ming
2
Liu, Shuk-ching
2
Denizci, Basak
1
Han, Jin K.
1
Huber, Frank
1
Lenzen, Johann Michael
1
Liu, Na
1
Mak, Joseph
1
Meyer, Frederik
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Schmitt, Bernd
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Tasci, Asli D. A.
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To, Yeuk-ting
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The journal of brand management : an international journal
2
Brand management ; Vol. 3
1
International journal of hospitality management
1
Journal of fashion marketing and management
1
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ECONIS (ZBW)
5
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1
Brand extensions in the platform countries of Asia : effects of fit, order of market entry and involvement
Huber, Frank
;
Lenzen, Johann Michael
;
Meyer, Frederik
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
5
,
pp. 424-443
Persistent link: https://www.econbiz.de/10009741795
Saved in:
2
Fashionable hospitality : a natural symbiosis for Hong Kong's tourism industry?
Tasci, Asli D. A.
;
Denizci, Basak
- In:
International journal of hospitality management
29
(
2010
)
3
,
pp. 488-499
Persistent link: https://www.econbiz.de/10003983175
Saved in:
3
Fast fashion brand extensions : an empirical study of consumer preferences
Choi, Tsan-Ming
;
Liu, Na
;
Liu, Shuk-ching
;
Mak, Joseph
; …
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 472-487
Persistent link: https://www.econbiz.de/10008652697
Saved in:
4
Product-category dynamics and corporate identity in brand extensions : a comparison of Hong Kong and US consumers
Han, Jin K.
;
Schmitt, Bernd
-
2010
Persistent link: https://www.econbiz.de/10003924419
Saved in:
5
Consumer attitudes towards brand extensions of designer-labels and mass-market labels in Hong Kong
Liu, Shuk-ching
;
Choi, Tsan-Ming
- In:
Journal of fashion marketing and management
13
(
2009
)
4
,
pp. 527-540
Persistent link: https://www.econbiz.de/10003904760
Saved in:
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