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~subject:"Hotel industry"
~subject:"Online-Marketing"
~subject:"USA"
~type:"article"
~type_genre:"Case study"
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Digital customer journey in the luxury hotel experience : a case study approach
Gomez Punzon, Jonathan
- In:
Advanced digital marketing strategies in a data-driven era
,
(pp. 246-260)
.
2021
Persistent link: https://www.econbiz.de/10012621993
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2
Louis Vuitton : using digital presence for brand repositioning and CRM
Ahujy, Vandana
- In:
Handbook of research on effective marketing in …
,
(pp. 315-324)
.
2014
Persistent link: https://www.econbiz.de/10010403471
Saved in:
3
To Russia with love : the complexity of penetrating new markets
Holt, Svetlana
;
Marques, Joan
;
Camillo, Angelo A.
- In:
Handbook of research on effective marketing in …
,
(pp. 137-145)
.
2014
Persistent link: https://www.econbiz.de/10010403487
Saved in:
4
Reflections on the evolving terrorist threat to luxury hotels : a case study on Marriott International
Wernick, David A.
;
Von Glinow, Mary Ann Young
- In:
Thunderbird international business review
54
(
2012
)
5
,
pp. 729-746
Persistent link: https://www.econbiz.de/10009616168
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