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~subject:"Hotel industry"
~subject:"Online-Marketing"
~subject:"USA"
~type:"article"
~type_genre:"Konferenzbeitrag"
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Kybernetik und Transformation : Regelung und Kommunikation in Organisation und Gesellschaft : wissenschaftliche Jahrestagung der Gesellschaft für Wirtschafts- und Sozialkybernetik vom 13. bis 14. Oktober 2015 in Vallendar am Rhein
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Proceedings of the 5th International Conference on Economic Management and Green Development
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The globalisation of Chinese business : implications for multinational investors
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The journal of consumer marketing
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The influence of the Covid-19 pandemic on social media engagement of luxury hotels
Gómez-Suárez, Mónica
;
Veloso, Mónica
;
Quinones, Myriam
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 134-141)
.
2023
Persistent link: https://www.econbiz.de/10014289852
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2
The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
Saved in:
3
Not seeing is believing - how established premium automotive manufacturers could have better identified competitive blind spots regarding Tesla’s rise with qualitative system dynam...
Kapmeier, Florian
;
Pölz, Philipp
- In:
Kybernetik und Transformation : Regelung und …
,
(pp. 163-191)
.
2017
Persistent link: https://www.econbiz.de/10011722017
Saved in:
4
Marketing sustainability in the luxury lodging industry : a thematic analysis of preferences amongst the Indian transition generation
Rishi, Meghna
;
Jauhari, Vinnie
;
Joshi, Gaurav
- In:
The journal of consumer marketing
32
(
2015
)
5
,
pp. 376-391
Persistent link: https://www.econbiz.de/10011480688
Saved in:
5
Advertising in the luxury sector in China : standardisation or adaptation? : a comparison between China and Italy
Checchinato, Francesca
;
Colapinto, Cinzia
;
Giusto, Alice
- In:
The globalisation of Chinese business : implications …
,
(pp. 241-264)
.
2014
Persistent link: https://www.econbiz.de/10012016699
Saved in:
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