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~subject:"Hotel industry’s brand orientation"
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Hotel industry’s brand orientation
Brand architecture
508
Markenarchitektur
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Brand management
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Markenführung
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Corporate reputation
216
Firmenimage
216
Markenimage
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Brand image
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Unternehmenskultur
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Brand
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Markenartikel
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Consumer behaviour
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Konsumentenverhalten
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Corporate Social Responsibility
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Marketingmanagement
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Corporate social responsibility
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Öffentlichkeitsarbeit
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Public relations
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Markenpolitik
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Corporate branding
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Germany
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Reputation
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Marketing
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Corporate brand
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Großbritannien
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United Kingdom
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corporate branding
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B-to-B-Marketing
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Business-to-business marketing
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Brand extension
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Lieferantenmanagement
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Foroudi, Pantea
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International journal of hospitality management
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Corporate brand strategy : drivers and outcomes of hotel industry's brand orientation
Foroudi, Pantea
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012293861
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