Sanliöz Özgen, Hanim Kader; Kozak, Metin - In: Worldwide Hospitality and Tourism Themes 7 (2015) 3, pp. 229-241
Purpose – This study aims to examine various forms of hotel businesses’ social media (SM) practices by analysing TripAdvisor (TA) and examining its critical role in decision-making. As a well-known platform of SM in tourism, TA serves as an independent review site where visitors share their...