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~subject:"Hotellerie"
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Hotellerie
Brand management
7
MarkenfĂĽhrung
7
Arbeitsverhalten
5
Consumer behaviour
5
Internal brand management
5
Konsumentenverhalten
5
Relationship marketing
5
Work behaviour
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Beziehungsmarketing
4
Brand image
4
Markenimage
4
Brand commitment
3
Emotion
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Employee retention
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Hotel loyalty programs
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Mitarbeiterbindung
3
Social Web
3
Social web
3
Brand citizenship behaviour
2
Brand identification
2
Brand understanding
2
Customer relationship management
2
Employees
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Hospital
2
Hospitality employees
2
Hospitality organizations
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Hotel industry
2
Internal branding
2
Krankenhaus
2
Kundenbindungsprogramm
2
Loyalty program
2
Loyalty program memberships
2
Reciprocal relationships
2
active loyalty
2
perceived program value
2
switching costs
2
Arbeitskräfte
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Arbeitszufriedenheit
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Behavioral loyaltiy
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Hu, Clark
2
Xiong, Lina
2
Chen, Chih-Chien
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King, Ceridwyn
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Xie, Karen Lijia
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International journal of contemporary hospitality management
1
Journal of travel and tourism marketing
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ECONIS (ZBW)
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Understanding active loyalty behavior in hotel reward programs through customers' switching costs and perceived program value
Xie, Karen Lijia
;
Xiong, Lina
;
Chen, Chih-Chien
;
Hu, Clark
- In:
Journal of travel and tourism marketing
32
(
2015
)
3/4
,
pp. 308-324
Persistent link: https://www.econbiz.de/10011312527
Saved in:
2
Where is the love? : investigating multiple membership and hotel customer loyalty
Xiong, Lina
;
King, Ceridwyn
;
Hu, Clark
- In:
International journal of contemporary hospitality management
26
(
2014
)
4
,
pp. 572-592
Persistent link: https://www.econbiz.de/10010387389
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