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~subject:"Human Resource Management"
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Human Resource Management
Taiwan
4
Employee retention
3
Mitarbeiterbindung
3
Arbeitsverhalten
2
Brand architecture
2
Brand image
2
Brand management
2
Consumer behaviour
2
Knowledge management
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Markenarchitektur
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Markenführung
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Markenimage
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Personalmanagement
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Social exchange theory
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Work behaviour
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Arbeitszufriedenheit
1
Austauschtheorie
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Beziehungsmarketing
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Brand
1
Brand citizenship behavior
1
Brand commitment
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Brand-specific TFL
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Corporate culture
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Customer citizenship behavior
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Customer satisfaction
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Customer-based brand equity
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Empirical method
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Empirische Methode
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Führungsstil
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HR marketing
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High technology
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Hochtechnologie
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Human resource management
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Internal branding
1
Interne Markenführung
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Job commitment
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Chiang, Hsu-hsin
2
Han, Tzu-shian
2
Chang, Aihwa
1
Chuang, Ju-sung
1
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European journal of marketing : EJM
1
International journal of manpower
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ECONIS (ZBW)
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A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction
Chang, Aihwa
;
Chiang, Hsu-hsin
;
Han, Tzu-shian
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 626-662
Persistent link: https://www.econbiz.de/10009567643
Saved in:
2
The relationship between high-commitment HRM and knowledge-sharing behavior and its mediators
Chiang, Hsu-hsin
;
Han, Tzu-shian
;
Chuang, Ju-sung
- In:
International journal of manpower
32
(
2011
)
5/6
,
pp. 604-622
Persistent link: https://www.econbiz.de/10009380236
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