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Erfolgreiches Multi-Channel-Marketing in der IT-Branche : Vorgehensweisen zur optimalen Planung und Durchführung einer Multi-Channel-Kampagne
Wilhelm, Christa
;
Zich, Christian
- In:
Handbuch Multi-Channel-Marketing
,
(pp. 717-734)
.
2007
Persistent link: https://www.econbiz.de/10003435222
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