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Testing the Steve Jobs hypothesis in a B2B context : will a portfolio of hierarchically related technology products improve customer outcomes?
Kuruzovich, Jason
;
Han, Shu
;
Koukova, Nevena T.
; …
- In:
Journal of service research : JSR
16
(
2013
)
3
,
pp. 372-385
Persistent link: https://www.econbiz.de/10009782125
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