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~subject:"IT-gestütztes Marketing"
~subject:"Switzerland"
~type_genre:"Einführung"
~type_genre:"Fallstudie"
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IT-gestütztes Marketing
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Die Kundenzeitschrift - eine empirische Untersuchung über Funktionen, Wirkungen, Erfolg und Management eines Instruments der Unternehmungskommunikation
Müller, Frank
-
1998
Persistent link: https://www.econbiz.de/10000985666
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