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Immaterielle Güter
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Griffith, David A.
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Journal of world business : JWB
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Do marketing capabilities consistently mediate effects of firm intangible capital on performance across institutional environments?
Griffith, David A.
;
Yalcinkaya, Goksel
;
Calantone, Roger J.
- In:
Journal of world business : JWB
45
(
2010
)
3
,
pp. 217-227
Persistent link: https://www.econbiz.de/10003985458
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