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~subject:"Immaterielle Güter"
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Immaterielle Güter
market value
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United Kingdom
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intangibles
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Advertising
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Immaterielle Werte
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media advertising
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Großbritannien
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UK
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advertising expenditure
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goodwill
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1998-2003
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Qureshi, Maqsood Iqbal
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Global journal of international business research
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Asset value of UK firms advertising expenditures
Qureshi, Maqsood Iqbal
- In:
Global journal of international business research
1
(
2007
)
1
,
pp. 12-22
Persistent link: https://www.econbiz.de/10003852007
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